WEROI SUCCESSFULLY IMPLEMENTS HUBSPOT IN INGETEAM’S M&I BUSINESS UNIT

• This implementation aims to make offline and online business processes of Ingeteam’s Marine & Industry business unit more effective and efficient.
• “This is the perfect time to introduce technologies to optimise our marketing and sales processes”, says Iñaki Gorostiza, Marketing Director of Ingeteam M&I.

Strategies like Marketing Automation and Inbound Marketing are oriented to business process digitisation, and they are in high demand in industrial and B2B companies. This is the case of the Ingeteam Marine & Industry business unit: they have recently incorporated this work methodology into their commercial strategy, thanks to Weroi’s help, leading supplier in the digital sales-marketing field for over 5 years. The technology selected for implementation was HubSpot, a very popular software capable of combining marketing and sales activities.

“The main goals of the project are to have a technology that makes the sales team’s commercial work more effective and efficient, providing a better service to our current and future clients, improving their perception and experience in dealing with Ingeteam”, highlights Aitor Martínez, Ingeteam M&I Sales Manager.“We have been working on digital marketing for 6 years, with a focus on generating new business opportunities, and now that digital channels have proven capable of generating new offers and sales, we are at the perfect time to introduce technologies that optimise our marketing and sales activities,” adds Iñaki Gorostiza, Ingeteam M&I Marketing Director.

The project was led by Urko De La Torre, Partner and Operations Director, and Iñigo Lekunberri, Inbound Marketing Manager at Weroi.”It has been a very ambitious project due to the massive volume of information to be processed. We wanted to ensure that the tool included database information. We are talking about unifying thousands of contacts, companies and more than a thousand offerings. In addition, the implementation was designed to be used in the cloud by a multitude of sales teams on several continents simultaneously” explains De la Torre.

Marketing Automation will be one of the trends in 2021, according to the Marketing Hot Trends 2020 study by the Spanish Marketing Association. In fact, according to its conclusions, 53% of Spanish companies will increase investment in these tools. “It is the natural growth process for any B2B company that seeks to make its commercial-digital business more professional and result-oriented” says HubSpot Channel Consultant Carlos Munilla de Miguel.

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INGETEAM, INTERNATIONAL TECHNOLOGY GROUP SPECIALISING IN ENERGY CONVERSION

Ingeteam is an international technology group specialising in energy conversion. Ingeteam’s technological development in power and control electronics (inverters, frequency converters, controllers and protections), rotary electrical machines (motors, generators and Indar motor-pumps), systems (electro-mechanical and automation engineering integration) and operation and maintenance services, makes them capable of providing solutions for the wind, photovoltaic, hydroelectric and fossil fuel generation sectors, the metal transformation and naval industry and railway traction and electric networks (including substations). Transport and distribution are also among their operations, which are always seeking more efficient energy generation and consumption strategies.

The Ingeteam Group operates across the world and has permanent offices in 24 countries, employing more than 4,000 people. Its activity is structured around R&D+i, investing more than 5% of its annual turnover in it.

WEROI, FIRM SPECIALISED IN THE DEVELOPMENT OF DIGITAL-BUSINESS STRATEGIES FOR THE INDUSTRIAL AND B2B SECTORS

WEROI is a firm with more than 10 years of experience in the development of digital-business marketing projects, specialised in helping industrial and B2B companies use the Internet as a tool for attracting new business opportunities. We take advantage of the speed and permeability of this channel so that digital investments have a real effect on the income statement. For this purpose, we work very closely with our clients, from the strategic and operational selection of the project to the measurement of the project’s ROI, through the design of the necessary information flow between the marketing and sales departments.