Digital KPIs: Specific dashboards | WEROI

Digital KPIs: Specific dashboards

- EVENT EXPIRED -

GENERAL INFORMATION:

Date:

07/07/2021

Duration:

9:30 - 11:00

Location:

ONLINE

Event type:

Webinar

AGENDA

  • Introduction
  • Internal coordination: an essential prerequisite for a successful commercial-digital project
  • Visibility dashboard: KPIs that are interesting but not enough to measure ROI
  • Business dashboard: KPIs to be taken into account to measure ROI on any commercial-digital project
  • Doubts and questions

DESCRIPTION

KPIs such as having a lot of website visitors or followers on Linkedin are not enough to measure ROI on the digital investments made.

In this webinar, we will review the two perspectives to be analysed in any commercial-digital project (visibility KPIs and business KPIs) in order to measure the real effect of digital campaigns.

SPEAKERS

Lucía Celles

BDM

Six years of professional experience in marketing-sales environments for B2B sectors. Expert in commercial and business development processes in industrial environments, especially in sectors such as Oil&Gas and Energy. Master’s degree in Marketing and Sales Management from the UPV/EH.

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    ORGANISE

    COLLABORATE

    WEROI is a firm with more than 15 years of experience in the development of digital-business marketing projects, specialised in helping industrial and B2B companies use the Internet as a tool for attracting new business opportunities.

    We take advantage of the speed and permeability of this channel so that digital investments have a real effect on the income statement.

    For this purpose, we work very closely with our clients, from the strategic and operational selection of the project to the measurement of the project’s ROI, through the design of the necessary information flow between the marketing and sales departments.

    CONTACT

    +34 946 479 421

    Bizkaia Technology Park Edif. 103, 1ª Planta, Local 7 48170 Zamudio - Spain

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