Attracting business through alternative channels at times when travelling is not possible
GENERAL INFORMATION:
Date:
12/05/2020
Duration:
11:00h - 12:00h
Location:
ONLINE
Event type:
Webinar
AGENDA
- Webinar presentation
- Introduction
- Analysing the potential market in the digital ecosystem
- How to integrate the digital channel into traditional sales processes
- Success stories
- Doubts and questions
DESCRIPTION
Have you had your sales trips cancelled for the next few weeks? Companies’ business activity does not have to be curtailed at this time. On the contrary, many companies are shifting their budget allocations for these trips to the digital channel. This may provide a good opportunity to develop specific business-digital actions in order to achieve short term results.
In this conference, we will see real cases of companies in the B2B field (machine tool, fine boilerwork, construction, etc.), which have integrated digital business strategies in their traditional commercial transactions with very satisfactory results: new qualified business opportunities, offers and sales.
SPEAKERS
Maitane Hernández
CEO
Executive MBA at ESIC. Over 10 years’ experience in managing and advising on attracting new business projects through digital ecosystems for industrial and B2B companies, in both the domestic and export markets.
